“We´re becoming more of an American Express,” MoonPay CEO Ivan Soto-Wright said in an interview with The Block. “You have an obviously robust payments network and platform. But then you also have all the experiences. And so I think that’s kind of how we see us bridging both of these components of our business.”
MoonPay has many connections and partnerships with celebrities who all raised over 87 million dollars, to the company, many of which are themselves NFT buyers. These buyers are probably the reason for many of the benefits being in the specific subjects as stated above. The list includes people like Jimmy Fallon, Post Malone, Snoop Dogg, Paris Hilton, Justin Bieber and The Weeknd.
Last year they created a NFT based scavenger hunt together with Bored Ape Yacht Club and later on they created one with Universal studios. Later on Flamengo, one of Brazil’s largest sports clubs, commented on their multiyear deal with MoonPay. All of which could be included in the loyalty program Web3. So it seems like they have a big plan ahead.