Spotify Is Testing an NFT Enabled Playlist
The Exclusive Music Members Club
The music supergiant Spotify is launching an all-new playlist function made specifically for holders of NFT (Non-Fungible Tokens). The name of the entire playlist will be called Token enabled playlist and its function will be for whoever holds NFTs will be able to connect via their crypto-wallets and gain access to exclusive content. Currently, the server is only accessible through Fluf, Moonbirds, Kingship, and Overlord but will be adjusted within the three-month testing period. The few who can gain access get a special link that guides them to the playlist.
Without Success Can Still Lead To Success
The playlist called “Invasion” can be accessed by people connecting their Web3 wallets to Spotify. At the moment the beta version of this is only accessible in the US, UK, Australia, New Zeeland, and Germany. The beta version will only hold for three months and will be changed throughout each playlist. Spotify themselves have spoken out about the whole test saying that they are hoping to learn through this by perhaps seeing opportunities to improve for the broader audience and to see flaws and learn through them. Universal Music Group´s Kingship revealed they also had a Spotify playlist coming up featuring artists like Queen, Snoop Dogg, Missy Elliott, and Led Zeppelin. Spotify even tweeted back the excitement to be exploring with them. The only way to use these playlists is if you have an Android, Apple is not collaborating with this team-up, even if they not so long ago updated App Store guidelines to be more friendly with cryptocurrencies.
It´s Not the First Time
The streaming platform has over 489 million users, and it’s not the first time they have tried integrating with NFTs. In May 2022 Spotify allowed some selected artists like Steve Aoki and The Wombats to promote NFTs on their homepage. Users would be able to scroll through their profile pages to see different kinds of NFTs and when tapping the icons they would show you where you could buy them on a marketplace. Spotify would be quick to say that they aren´t taking any cuts themselves. The idea behind all of this was to let artists promote their art through the app itself. The data that would be taken was to conclude if it was a good idea to continue with these kinds of projects. First reactions were mixed and some would even threaten to cancel their subscriptions. It seems to be safe to say that this test worked and they are trying again with something new and exciting.