They seem to be very well planned as EcoTerra is going to use a proof-of-stake consensus algorithm which will consume significantly less energy than Bitcoin and other cryptocurrencies do. $368 000 has been raised in just a week for the company, suggesting there is interest in this idea of using blockchain technology to incentivize environmental sustainability. EcoTerra´s focus seems to be very admirable and in the right place, and it will definitely be interesting to see what they have in store for the future. Though it seems to be in the right direction, there´s always a possibility of risk-taking. As with every cryptocurrency the volatility can be high and before investing in it you should take the time to do a little research before jumping right in.