The technological company Yuga Labs focused on blockchain and decentralized applications notably most famous for its project “The Otherside”. It is a collection of 10,000 random 3D-generated characters or Non-Fungible Tokens (NFTs) living in the Ethereum blockchain. Every single character has its own distinct feature, body type, clothes, and accessories. They were released to the public in August of 2021 and gained popularity quickly among collectors and investors. In the beginning, an Otherside NFT was worth approximately $150, but the demand grew and prices skyrocketed with some now going for at least a few million dollars.